Go to your Packages folder in the main Sublime folder.
You'll see a "JavaScript" folder. Open that.
Scroll to JSON.tmLanguage, and open that (in sublime is fine).
Do a search for <key>string</key>, it should be around line 217.
Copy from this line:
<key>string</key>
<dict>
....
</dict>
(ending line should be around 264)
Then paste it immediately afterwards.
Change the <key> to string2.
Inside of string2's <dict> you'll see <key>begin</key> with a <string>"</string> following it. Change that double quote " to single quote '.
Do the same on <key>end</key>.
Then look down until you see <key>patterns</key>, you'll find a <key>match</key> with some fancy regex.
One of those lines is ["\\ ... (etc.), change that double quote to single quote.
Hard part is done.
Do a search for #string and duplicate the 2 <dict>'s you find and change the duplicate #string to #string2
Done! Enjoy support for both double and single quotes in json
P.S. You can name the <dict> for string2's <name> from string.quoted.double.json to something like string.quoted.single.json, but you will need to then add support in your theme files to color it. It seems to work fine without changing it though (I didn't change it).