What are your thoughts on the way software prices have been trending since Apple introduced the App Store? I have no idea if the low prices are actually making developers more money or less money, but I suppose the idea is that lower prices stimulate higher sales volume. Case in point, since the App Store arrived, I've been buying more applications than I ever have before. It's hard to come up with a good excuse to not shell out $5-$10 on an app.
I'm not saying you don't deserve $60 for each sale of your amazing product, and I'm going to try to convince my boss that we should purchase a business license. However, as far as individual sales goes, I think slashing the price might just make you more money in the end — but, what do I know?
I just know I'd be the owner of a license by now if it cost less than what I paid for my recent OS X purchase.