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Why buy ST2 is so expensive ?

Re: Why buy ST2 is so expensive ?

Postby pier on Sat Dec 15, 2012 6:17 pm

svenax wrote:
  • $299 (single user, single platform) - SlickEdit
  • $250 - Lugaru's Epsilon (a purely text based editor with almost no graphical GUI)
  • $100 - UltraEdit multi platform
  • $60 - UltraEdit single platform
  • $50 - BBEdit


I'd like to add some other editors to the list

  • $399 Dreamweaver (yeah lots of people still use that... thing)
  • $99 Coda 2 (which is nowhere close to ST in text editing features)
  • $75 Espresso
  • $50 TextMate (that is for the good old version v1...)
  • $49 Chocolat
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Re: Why buy ST2 is so expensive ?

Postby SeanWcom on Sun Dec 16, 2012 4:13 am

amphetamine wrote:Don't be naive, I'd be shocked if he wasn't making a killing from it.


What's your definition of a killing?

This forum has 8,586 members. That doesn't mean the software has been purchased that many times, but lets just say 8,000 people have paid for ST2, and they all paid $60 bucks (I'm not sure if the price has ever been different). That comes out to $480,000. But lets keep in mind that ST2 has been in development for five years now. Nov 12 2007 was the first blog post and there's no telling how long it was in development prior to that, but we'll stick with five years. We have no way of telling how many copies have been sold in a given year, but taking that number above and dividing by five gives you $96,000 per year. I'm no tax expert, but here in the states, you can expect at least a third of that to go to the government leaving you with $64,000 per year (not taking into account any other expenses that would eat into profit). For a professional developer here in the states, that's NOT great money. It's a decent living to be sure, but with the skills that Jon obviously has, that's not great money.

Now, all that assumes that 8,000 people out of the 8,586 members have bought the software. I'm guessing it's nowhere near that number. To be fair, I don't remember the purchasing process - I suppose it's possible that you can buy ST2 and not create a forum account, which makes this whole argument pointless. But the overall point I'm trying to make is that there's not great money in this for Jon unless he's selling tens of thousands of copies.
Multiple selections... one of my favorite ST2 features. View some noob-friendly screen casts here.
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Re: Why buy ST2 is so expensive ?

Postby sublimator on Sun Dec 16, 2012 12:51 pm

@SeanWcom

Surely you mean $96, 000 a month right?
It is better to remain silent and be thought a fool, than to speak out and remove all doubt
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Re: Why buy ST2 is so expensive ?

Postby pete340 on Sun Dec 16, 2012 2:38 pm

castles_made_of_sand wrote:@SeanWcom

Surely you mean $96, 000 a month right?


Surely not. That's over $1,000,000 a year.
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Re: Why buy ST2 is so expensive ?

Postby sublimator on Sun Dec 16, 2012 3:32 pm

Would that blow your mind?
It is better to remain silent and be thought a fool, than to speak out and remove all doubt
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Re: Why buy ST2 is so expensive ?

Postby pete340 on Mon Dec 17, 2012 1:24 am

castles_made_of_sand wrote:Would that blow your mind?


Given the initial estimate of $480,000 for five years, that would require some rather creative accounting.
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Re: Why buy ST2 is so expensive ?

Postby kumori on Mon Dec 17, 2012 1:35 am

When mentioning the price point in an office environment, the usual reaction you get is:
"What? Nooo! That can't be a real editor. We can't use some garage-built software. After all, we already paid $1299 for Adobe Creative suite, so we'd better stick to that."

($399 for Dreamweaver only if you think that compassion is more fair.)
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Re: Why buy ST2 is so expensive ?

Postby sublimator on Mon Dec 17, 2012 1:51 am

Ah, I see. You concluded I was correcting his math with some wildly off base number.
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Re: Why buy ST2 is so expensive ?

Postby SeanWcom on Mon Dec 17, 2012 3:12 am

castles_made_of_sand wrote:@SeanWcom

Surely you mean $96, 000 a month right?


Hey, if he WERE making that much money, more power to him. I'm all about getting paid for hard work. But, $96,000 per month would mean that he's selling 1,600 copies of ST2 per month. That's over 50 licenses per day. I'm not saying he isn't - but that does seem like a bit much.

Ultimately it doesn't matter. The issue at hand is the cost of the editor. I don't think it's expensive but as someone else pointed out, it's all relative, so we're in the world of opinion which we could argue about all day. :) Here's a thought: Call of Duty Black Ops 2 raked in over 500 million in 24 hours (at $60 bucks for the standard, non-collector's edition). That's over 8.3 million copies sold in 24 hours. That's 8.3 million people who don't think $60 bucks is a lot to spend on a game. Why should it be a lot to spend on any other software? And we're back to opinion. :)

I do want to mention that I'm not intending to criticize anyone for their opinion, so I apologize if I came off that way. :D
Multiple selections... one of my favorite ST2 features. View some noob-friendly screen casts here.
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Re: Why buy ST2 is so expensive ?

Postby sublimator on Mon Dec 17, 2012 3:27 am

SeanWcom wrote:Ultimately it doesn't matter. The issue at hand is the cost of the editor.


Agreed
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