The current price of ST2 is what suits Jon’s business model and I applaud him for sticking to it. For years people have tried prove the theory of, “well if it was only x amount of dollars it would sell so many more”, but that is never how it really pans out. Say Jon did drop the price to 10 bucks and he sold 3 times the amount of licences, that would also mean 3 times as many customers to support. People would DEMAND instant support since they’re a paying customer and in the long run Jon would spend most of this time answering support questions. If he did hire someone it’d have to be a few hours a week or a couple bucks an hour to keep cost low.
SublimeText is a professional level quality Text Editor for the minilist minded developer with a lot of torque. If you’re a weekend warrior and want to dabble in some code here and there, there are dozens of free options. No one is twisting your arm to use SublimeText just like no one is twisting it to buy a copy. Considering the going hourly rate for most developers, the current price is drop in the bucket, baffles me how people piss and moan over the price.